{"id":14751,"date":"2023-10-12T09:15:51","date_gmt":"2023-10-12T12:15:51","guid":{"rendered":"http:\/\/10.101.10.196\/www\/?p=14751"},"modified":"2023-11-09T13:51:24","modified_gmt":"2023-11-09T16:51:24","slug":"la-lic-eugenia-gomez-barbosa-disertara-sobre-logistica-y-marketing-en-industria-musical","status":"publish","type":"post","link":"https:\/\/www.fica.unsl.edu.ar\/index.php\/la-lic-eugenia-gomez-barbosa-disertara-sobre-logistica-y-marketing-en-industria-musical\/","title":{"rendered":"La Lic. Eugenia G\u00f3mez Barbosa disertar\u00e1 sobre \u201cLog\u00edstica y Marketing en Industria Musical\u201d"},"content":{"rendered":"

La c\u00e1tedra de Log\u00edstica de la FICA-UNSL invita a la comunidad en general y a los estudiantes en particular, a la d\u00e9cima charla de la 4\u00b0 Temporada del Ciclo Charlas Log\u00edsticas, que brindar\u00e1 la Lic. Mar\u00eda Eugenia G\u00f3mez Barbosa sobre \u201cLog\u00edstica y Marketing en Industria Musical\u201d.<\/p>\n

Este encuentro virtual se llevar\u00e1 a cabo este jueves 12 de octubre a las 18 horas.<\/p>\n

Mar\u00eda Eugenia G\u00f3mez Barbosa es Licenciada en Comunicaci\u00f3n (Universidad Nacional de Quilmes) y actual es estudiante de la Maestr\u00eda en Dise\u00f1o y Comunicaci\u00f3n de la Facultad de Arquitectura, Dise\u00f1o y Urbanismo de la Universidad de Buenos Aires. Desde 2012 trabaja en Marketing Digital y Comunicaci\u00f3n, habiendo enfocado su devenir profesional en compa\u00f1\u00edas l\u00edderes de la industria discogr\u00e1fica. \u00a0Actualmente se desempe\u00f1a como Marketing Services Manager y supervisa entre otras cosas todos los procesos relativos a la producci\u00f3n de assets audiovisuales y piezas de comunicaci\u00f3n en general.\u00a0 Adem\u00e1s, se dedica a la Consultor\u00eda en Marketing y ocasionalmente a la docencia en nivel terciario.<\/p>\n

En esta nueva edici\u00f3n de Mujeres Log\u00edsticas, la Lic. G\u00f3mez Barbosa abordar\u00e1 la tem\u00e1tica de la Log\u00edstica y el Marketing, hablando sobre herramientas y perspectivas para la Industria Musical. Realizar\u00e1 un recorrido comentando las problem\u00e1ticas de la log\u00edstica del material audiovisual en las industrias del Entretenimiento y Musical. Luego, se introducir\u00e1 a las herramientas m\u00e1s usadas y su uso dentro de los procesos est\u00e1ndar, indicando las buenas pr\u00e1cticas. Finalmente, cerrar\u00e1 con una reflexi\u00f3n sobre la perspectiva adecuada a la hora de pensar procesos log\u00edsticos dentro de una industria de estas particularidades (poca escalabilidad, dificultad en medir la eficiencia, etc.) y haciendo foco en cuestiones como la importancia del dise\u00f1o de procesos comunicativos y apoyo corporativo a estas iniciativas.<\/p>\n

El encuentro ser\u00e1 coordinado por el Ing. Facundo Monti. Aquellos interesados a participar de este encuentro, deber\u00e1 inscribirse en el siguiente enlace:<\/p>\n

INSCRIPCIONES<\/a><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

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